Executive Leadership Team
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Darrell A. James, CEO/Founder
20+ years in educational broadcasting, Darrell is a recognized thought leader and transformational strategist with over 35 years of executive experience in business operations, media, and emerging technologies. As a trusted advisor to CEOs and senior leadership, he has shaped business acquisition strategies, market profiling initiatives, and strategic roadmaps across diverse industries.
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Maurice Ashman
Vice President, Broadcast Media Solutions & Technology
Maurice Ashman serves as NPSBN’s strategic leader in broadcast media technology, overseeing the evaluation, acquisition, and configuration of all technology deployed across our schools.
With over 12 years of experience in television and broadcasting, he ensures that our programs stay relevant and innovative by selecting and integrating industry-standard equipment for television, live event broadcasting, film, and media distribution management.
Maurice’s commitment to excellence bridges the gap between classroom learning and real-world industry practices, empowering students with the tools and skills they need for success. His visionary approach keeps NPSBN at the forefront of media technology, making him an invaluable asset to our mission.
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Shenelle Gerald
Vice President, CTE Curriculum Development & Training
Certified Master Instructor RundownHQ, Curriculum & Development Officer | Media Tech 1,2,3 & 4
Oversees the development and implementation of CTE programs, ensuring they meet South Carolina Teaching Standards 4.o and offer students cutting-edge, work-based learning opportunities in media and broadcasting. She collaborates with educators to create curricula that bridge the gap between classroom learning and real-world career experiences, preparing students for successful careers in broadcasting and media.
Ms. Gerald is a dedicated Career and Technical Education (CTE) teacher and Certified Master Instructor at RundownHQ.
Currently serving as a CTE teacher at Kingstree High School in the Williamsburg County School District, Ms. Gerald teaches the Media Technology pathway.
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Cornelius Whitaker
Vice President, Regional Director
Contract Administrator | District Community Advisor & LiaisonCornelius Whitaker is a seasoned executive leader serving as Vice President and Regional Director, where he oversees strategic operations, organizational development, and multi-regional program execution. With a keen eye for operational excellence, he ensures that regional goals align with broader organizational objectives, driving sustainable growth and impact.
As a Contract Administrator, Cornelius brings a wealth of experience in contract negotiation, compliance, and risk management. He plays a critical role in managing vendor relationships, securing favorable terms, and maintaining oversight of contractual obligations across departments.
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Robert Sanchez
Studio Design Engineer
Broadcast Technology Specialist | Educational Studio Integration ExpertWith over 15 years of experience in broadcast technology, this seasoned Studio Design Engineer brings a wealth of knowledge to every project. From concept to execution, they specialize in designing, building, and optimizing professional-grade studios—particularly within educational environments.
Robert's expertise lies in school studio implementations, bridging the gap between technical precision and academic functionality. Whether outfitting K-12 schools or higher education institutions, his team at NPSBN create media production spaces that are user-friendly, scalable, and tailored for real-world training in digital media, audio-visual production, and broadcasting.Description goes here